Jacobs, on where the sports industry can improve: “I feel it's an incumbent upon us to educate our fan base.It's going to have to be a combination of linear and a direct to consumer.” Martins, on the future of media distribution: “When you talk about direct to consumer and it's a younger demographic, there's no doubt about it, but in my opinion, and from what we've seen, there's still always going to be that market for linear.Additionally, Olson detailed how the team airing games over-the-air on KJZZ and on their DTC platform Jazz+ positions them to “control our own destiny.” Jacobs said the direct-to-consumer service NESN 360 has “raised our game” in terms of fan and audience engagement. While it is “business as usual” with Bally Sports, Martins said that the team has been “doing a lot of contingency planning.” He said that to help curb the RSN disruption, it is a combination of solutions from both the team and the NBA. Martins described the Magic’s current standing as “sort of in limbo” due to the Diamond Sports Group/Bally Sports bankruptcy. ![]() as Bruins & Delaware North CEO Charlie Jacobs, Magic CEO Alex Martins and Jazz President Jim Olson discussed their respective team's approach to media and media distribution. The evolution of content creation and media distribution was outlined today at SBJ’s Media Innovators in N.Y.
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